The woman behind Villa Bloom & Co.
Hello, I'm Jona and lovely that you're here
I live in Saarland, love country style, would happily have my hands in the soil every single day and feel most at home when lavender is blooming outside and a candle is burning indoors. Villa Bloom & Co. is my little digital home – a place for everyone who loves the beautiful things in everyday life.
Who I am · and why this blog exists
It all began with a small terrace I wanted to make prettier – and with the wish to write my ideas down somewhere. Out of that grew Villa Bloom & Co.: a blog about country style, the garden, living and the cosy life I wish for with all my heart. I'm not a trained interior designer and I'm no professional gardener. I'm someone who tries a lot, sometimes fails, learns from it and shares all of it – honestly, practically and with a love of detail.
My heart beats for hydrangeas in old terracotta pots. For fairy lights swinging over the pergola in summer. For the scent of lavender on a July evening. For zinc watering cans from the flea market that look as though they've already lived through a hundred summers. For a cup of coffee outdoors when the first bird starts singing. These small things are what make my home what it is – and they are exactly what I write about here.
My everyday life · between the office and the craft table
I'm not on my own at home: my husband, our two children and two dogs fill the rooms I write about here. The dogs run ahead on every walk in the woods and lie flat under the dining table in high summer – both turn up on this blog fairly often. During the day I sit in an office; in the evenings and at weekends, my time belongs to what truly makes my heart beat faster: making our home more beautiful, taking photos, sewing, trying out recipes. And whenever my niece comes to visit, a quiet afternoon at the kitchen table reliably turns into a crafting session.
What I write about · my topics
At Villa Bloom & Co. everything revolves around a cosy life in country style – indoors and out. My four favourite topics:
- Garden & terrace · terrace design, plants, decor, summer
- Living · homes, furnishing, country style
- Cosy · comfort, atmosphere, the seasons
- Recipes · simple, seasonal, honest
My values · what Villa Bloom stands for
Honesty before perfection. I show what is really there – not what looks like a glossy catalogue. My garden has corners I haven't finished. My living room sometimes looks chaotic. That's part of it.
Practical and doable. Everything I write about I've either tried myself or would try. No advice out of theory, no copied lists. When I say lavender in a pot is easy to care for, I know it because my terracotta pots say so.
Nature before plastic. Wood, linen, terracotta, zinc, rattan – those are my materials. No plastic flowers, no garish outdoor plastic. Not out of principle, but simply because it's more beautiful.
Slowing down. A coffee on the terrace before the day begins. An evening with fairy lights and no phone. Watching the bees in the lavender. That is the heart of Villa Bloom & Co.
Beauty doesn't need a big garden or a big budget. It only needs an eye for what is already there – and the willingness to shape it with love.
My garden · my private island in Saarland
My garden is the heart of Villa Bloom & Co. It has grown over the years – first a bare patch of ground, then step by step into what it is today: a terrace with a pergola and fairy lights, hydrangeas in terracotta tubs, a lavender bed that hums in July, a pool for hot afternoons and, in the evening, a fire bowl once the sun has gone down. I've got a lot right – and a lot wrong. Both taught me what I know today and what I share on this blog.
Stay in touch
Questions, feedback or simply saying hello? I'm delighted by every message.
Thank you for taking an interest in Villa Bloom & Co. I hope you find inspiration here that helps you make your home a little more beautiful – or that simply invites you to drink your next cup of coffee outdoors. That's exactly what I'm here for.
Warmly, Jona